Creating a Digital ‘Underwater Basket Weaving’ Business

I create “Digital Experiences’ for a living.  So when I was chatting with a buddy of mine the other day (*note: highly caffeinated), we started to brainstorm ideas around how a teacher of a particular skill could convert traditional, in-person teaching into a digital experience.  For anonymity sake, I’ll use the example of teaching underwater basket weaving to demonstrate what we came up with…

Step 1 – “Pilot Test” The Idea

  • Come up with 3 concepts commonly shared with students at lessons
  • Simple iPhone setup (on a table w/ a book behind it) -> hit record
  • Record a rough draft video of you explaining the concept
  • Record 2 more
  • Upload to YouTube
  • Mark YouTube videos ‘Private’ so no one can see until you’re ready
  • Step 1 complete.

Step 2 – Create Reference Video Library

Idea:  “Hey Johnny, for that willow rod weaving technique we worked on, check out video #17 on my YouTube channel while you’re practicing this week”

  • Keep track of the most common, universal concepts taught at your lessons
  • Record 10+ additional videos on these concepts w/ simple iPhone setup
  • Upload to YouTube
  • Make videos public when comfortable
  • End state:  Refer your students to YouTube videos when relevant
  • You are now using ‘underwater basket weaving technology’ to position yourself as a state-of the-art teacher as compared with your peers
  • You have now taking steps into the ‘digital experience’ to turn the current Blockbuster-like experience of taking physical underwater basket weaving lessons into a more Netflix-like online experience

Step 3 – Upsell – Video the Lessons

  • Offer to video your students for an additional charge
  • Benefit = students can go back and refer to specifics of lesson to address practicing challenges
  • Straight video of the lesson, no editing
  • Create Google Drive or public space where each student has a folder and can access their videos

Step 4 – Upsell – Video a Subset of Lessons

  • If student has a specific project / performance coming up (i.e. creating a basket for grandma for Christmas)
  • Offer to video a subset of lessons for a specific period of time
  • Benefit = students can go back and refer to specifics of lesson to address practicing challenges
  • Straight video of the lesson, no editing
  • Create Google Drive or public space where each student has a folder and can access their videos

Step 5 – Underwater Basket Weaving Lessons:  The Digital Experience

  • Promote your universe of free video tutorials on YouTube and Google
  • Designate specific videos as ‘paid videos’- pay to watch
  • Offer 1: 1 lessons -or- creating custom content for a fee
  • Create offer link on bottom of every video for 1: 1 lessons / custom content

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